PR in the PRC


A couple weeks ago we were asked to comment on the shift in business dynamics in China and what it means for the PR industry. Here’s what we had to say.

What are the differences between doing business in Beijing and, say, Shanghai and Hong Kong for Edelman? Or for Western companies in general?

Traditionally Beijing has been the hub for influencer marketing and public affairs, while Shanghai has been the center for consumer marketing opportunities. Doing business in Beijing is often about getting things done locally within China, while in Shanghai it’s more about providing an open face to global markets and commerce. Recently our Hong Kong office’s approach and offerings have moved toward the more strategic and regional. Hong Kong remains a regional financial and corporate hub, so many of the briefs and projects we work on are for companies seeking regional strategic counsel. Increasingly though we’re seeing more companies looking to our Hong Kong office for help in the public affairs, sustainability and issues management areas. (Click for more). Continue Reading

Content is King #3 – Ultimate Getaway Week

Next up is this fantastic campaign we did for Hilton HHonors to endorse its “Fast Ways to Free Stays” promotion. An open call was made asking people to share stories of their hard work on Sina Weibo. Through community voting, three winners were selected for an Ultimate Getaway Week — a “Fast Ways to Free Stays”-style experience — where winners enjoyed four hotel stays at different properties.

Footage from the journey was turned into a four-episode short film series, which has generated more than 1.4 million views online. Here is a summary wrap up of the trip. (Click for more). Continue Reading