From perception managers to change agents

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Last week I spoke at the annual meeting of the Public Relations Institute of New Zealand (PRINZ) in Christchurch. I was asked to address global trends and where I felt the industry was heading. This speech (which is embedded below) was my response, which builds on the speech made by Richard Edelman in Melbourne a few months ago and the work of my fiendishly clever colleagues Alan VanderMolen, Ben Boyd and Amy Treanor, who are currently trying to think this stuff through to update our Public Engagement methodology.

I would be most interested in any comments as it is very much work in progress at the moment.

David Brain

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