Top tip #14; be the best at at least one thing. No great books on business management have been written by PR people. We are traditionally crap at it. We rise to the top or ownership of PR agencies by… Continue Reading
I have done quite a bit of judging at marketing awards throughout the region lately. Here are some of my favourite pieces of work. Not always winners, but great work and somewhere in the background, a brave client.
In the last month I must have looked at over 400 case studies as jury member at the Asia Pacific Effies and as PR jury chairman and integrated jury member at the Dubai Lynx. The news for the PR industry… Continue Reading
Donald Trump is not the least popular President of the United States abroad. Well not just yet. That title is probably still held by George Bush who, thanks to the Iraq war, inspired 11-30 million people onto the streets of… Continue Reading
When I was a planner in an ad agency I was told my job was three things: To provide the creatives with an insight that they could build an idea on (the intellectual bit). To make sure that the view… Continue Reading
Last week I mused about how the communications industry might look if it adopted modern-day political campaign techniques. It was more in jest than in earnest, but on reflection the communications industry has some important choices to make. In 2008 Martin… Continue Reading
My social feed is already jammed with pictures and links to the Cannes Lions Festival of Creativity and I am more than a little envious of those there and cursing a travel and budget schedule that keeps me away. My… Continue Reading
A couple of weeks ago in our London office, I was shown a creative campaign about to be pitched to a client. It was perfect in that annoying “I wish I had been part of that” sort of way. Simple.… Continue Reading