Content is King #3 – Ultimate Getaway Week

Next up is this fantastic campaign we did for Hilton HHonors to endorse its “Fast Ways to Free Stays” promotion. An open call was made asking people to share stories of their hard work on Sina Weibo. Through community voting, three winners were selected for an Ultimate Getaway Week — a “Fast Ways to Free Stays”-style experience — where winners enjoyed four hotel stays at different properties.

Footage from the journey was turned into a four-episode short film series, which has generated more than 1.4 million views online. Here is a summary wrap up of the trip. (Click for more). Continue Reading

Cherish your inner Geek


I was discussing with some colleagues the relative merits of the social media and search dashboard products of a variety of suppliers yesterday (IBM, Adobe, WebTrends and ComScore since you ask) and I was reminded how geeky PR has become.

When I started in journalism I was given an Imperial typewriter so old and stiff it was agony to use and we typed onto newsprint which was delivered to the subs and the setters by a tube and air system. The sub used red pen, the type was hot set and the building shook a little at lunch time as the presses started to rumble. Continue Reading