Is re-organisation the new normal in big agencies?

In the last few weeks, both Ketchum and Ogilvy have gone to considerable trouble to re-organise their businesses around new visions of what they believe the market and clients demand. They won’t be the last. But why bother, given that… Continue Reading

PR’s PR problem

Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning their backs on the one thing that differentiates PR from other disciplines with whom we compete: the… Continue Reading