Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry. The good news is that regularly in the… Continue Reading
Last week I was lucky enough to be a jury member on the Asian Marketing Effectiveness Awards (AME). ‘Lucky’ and ‘judge’ on an award scheme are not usually two words I combine. Often these things are huge ‘time sucks’ and chores. This definitely took time but it was a great snap shot of some of the best work for brands in the region.