Every few years Singapore Airlines puts its creative agency brief out and each time I feel a pang. Big brands you think you once did important work for are a bit like ex-girlfriends; you’ve moved on but you’re a tiny… Continue Reading
I have done quite a bit of judging at marketing awards throughout the region lately. Here are some of my favourite pieces of work. Not always winners, but great work and somewhere in the background, a brave client.
A couple of weeks ago in our London office, I was shown a creative campaign about to be pitched to a client. It was perfect in that annoying “I wish I had been part of that” sort of way. Simple.… Continue Reading
I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns. Work from Japan… Continue Reading