I have done quite a bit of judging at marketing awards throughout the region lately. Here are some of my favourite pieces of work. Not always winners, but great work and somewhere in the background, a brave client.
In the last month I must have looked at over 400 case studies as jury member at the Asia Pacific Effies and as PR jury chairman and integrated jury member at the Dubai Lynx. The news for the PR industry… Continue Reading
Forgive my combining of two obsessions. My football team, Manchester City, has hired the coach most people would say is currently the greatest in the world: Pep Guardiola. He is well known for playing a particular and singular style of football.… Continue Reading
Last week I mused about how the communications industry might look if it adopted modern-day political campaign techniques. It was more in jest than in earnest, but on reflection the communications industry has some important choices to make. In 2008 Martin… Continue Reading
My social feed is already jammed with pictures and links to the Cannes Lions Festival of Creativity and I am more than a little envious of those there and cursing a travel and budget schedule that keeps me away. My… Continue Reading
I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns. Work from Japan… Continue Reading
Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry. The good news is that regularly in the… Continue Reading
Harris Diamond, CEO McCann-Erickson
Richard Edelman will make a speech in Melbourne next week at the World PR Forum in which he will say it is PR’s time to lead and he will support this with his usual eclectic analysis of global cultural, political and media events and some examples of where PR thinking has changed the direction and strategy of some big firms. We need to move our clients and employers from ‘perception management’ to real action addressing real issues he will say. It’s a cracker so look out for it. Continue Reading
In this sixty second view, CEO of Edelman Australia Michelle Hutton gives her thoughts on content in the Australian marketplace. She explains that video and storytelling are exactly what marketers are looking for from all of their communications partners, and how Edelman Australia plans to take advantage of this major opportunity. (Click for more). Continue Reading
A couple weeks ago we were asked to comment on the shift in business dynamics in China and what it means for the PR industry. Here’s what we had to say.
What are the differences between doing business in Beijing and, say, Shanghai and Hong Kong for Edelman? Or for Western companies in general?
Traditionally Beijing has been the hub for influencer marketing and public affairs, while Shanghai has been the center for consumer marketing opportunities. Doing business in Beijing is often about getting things done locally within China, while in Shanghai it’s more about providing an open face to global markets and commerce. Recently our Hong Kong office’s approach and offerings have moved toward the more strategic and regional. Hong Kong remains a regional financial and corporate hub, so many of the briefs and projects we work on are for companies seeking regional strategic counsel. Increasingly though we’re seeing more companies looking to our Hong Kong office for help in the public affairs, sustainability and issues management areas. (Click for more). Continue Reading