PR’s PR problem

Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning their backs on the one thing that differentiates PR from other disciplines with whom we compete: the… Continue Reading

#InPepWeTrust

14710716895_4565f2378c_o

Forgive my combining of two obsessions. My football team, Manchester City, has hired the coach most people would say is currently the greatest in the world: Pep Guardiola. He is well known for playing a particular and singular style of football.… Continue Reading

PR’s time to lead

Harris-Diamond-214x300

Harris Diamond, CEO McCann-Erickson

Richard Edelman will make a speech in Melbourne next week at the World PR Forum in which he will say it is PR’s time to lead and he will support this with his usual eclectic analysis of global cultural, political and media events and some examples of where PR thinking has changed the direction and strategy of some big firms. We need to move our clients and employers from ‘perception management’ to real action addressing real issues he will say. It’s a cracker so look out for it. Continue Reading

Michelle Hutton and Content in Australia

Michelle-Hutton-630x387

In this sixty second view, CEO of Edelman Australia Michelle Hutton gives her thoughts on content in the Australian marketplace. She explains that video and storytelling are exactly what marketers are looking for from all of their communications partners, and how Edelman Australia plans to take advantage of this major opportunity. (Click for more). Continue Reading