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Marketing Automation and the Agency Model

February 19, 2019David Brain Leave a Comment

Marketing automation will have a huge impact on the agency model
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Advertising, Creative, Creativity, Digital, Marketing, marketing automation, PR, Public Relations, Technology #agency, agency management, creative agencies, Digital, marketing automation, PR, Public Relations

Jackie Cooper: PR Hall of Fame

October 16, 2018David Brain Leave a Comment

My signature was barely dry on the employment contract and I had not yet even set foot in the Edelman UK business and when Richard Edelman said: “I think we need to buy that JCPR agency. Go and see them”.… Continue Reading →

Creative, Creativity, Edelman, Marketing, PR, Public Relations, Uncategorized #JackieCooper, #JCPR, #PRWeek, #PRWeekHallofFame

Singapore Airlines

August 22, 2018David Brain Leave a Comment

Every few years Singapore Airlines puts its creative agency brief out and each time I feel a pang. Big brands you think you once did important work for are a bit like ex-girlfriends; you’ve moved on but you’re a tiny… Continue Reading →

Advertising, aviation, Batey Ads, Creative, Creativity, Marketing, Singapore Airlines, Uncategorized #advertising, #SIA, #SingaporeAirlines, creativity, Singapore

Is re-organisation the new normal in big agencies?

June 11, 2018David Brain 2 Comments

In the last few weeks, both Ketchum and Ogilvy have gone to considerable trouble to re-organise their businesses around new visions of what they believe the market and clients demand. They won’t be the last. But why bother, given that… Continue Reading →

Advertising, Management, Marketing, PR, Public Relations, Uncategorized #advertising, #Ogilvy, #Organisationaldesign, #PR #PublicRelations, Ketchum

Why are the biggest global PR agencies stuck? Does it matter?

May 16, 2018David Brain 4 Comments

The recent publication of the global PR rankings from the Holmes Report confirmed last years’ trend that the big agencies have stalled and had me pondering why? Weber-Shandwick, Ketchum, Burson-Marsteller and Ogilvy are all down. Of the top eight only… Continue Reading →

Advertising, Creative, Creativity, Management, Marketing, PR, Public Relations, Uncategorized #PR #PublicRelations

A New Role at Enero

April 30, 2018David Brain 1 Comment

I have a new role as an Independent Non-Executive Director on the Board of Enero Group.  I’m very much looking forward to working with John Porter and the board and Matt and the teams in some brilliant businesses around the… Continue Reading →

Advertising, Creative, Creativity, Digital, Management, Marketing, PR, Public Relations, Uncategorized #advertising, #agency, #Enero, #EneroGroup, PR

Sir Martin Sorrell

April 17, 2018David Brain 2 Comments

Sir Martin Sorrell is marketing Marmite, but the type of Marmite 90% seem to hate and 10% just grudgingly respect. What everyone who has a view seems to agree, is that he has changed the industry (*). His departure has… Continue Reading →

Advertising, Creative, Creativity, Management, Marketing, PR, Public Relations, Uncategorized

Crowdsurfing revisited

April 9, 2018David Brain Leave a Comment

  A book on technology is out of date the minute the final draft manuscript is sent to the publishers. So, we revisit Crowdsurfing, the book we co-wrote 10 years ago, with a degree of nervousness. Have our comments, analysis and predictions stood… Continue Reading →

Advertising, Marketing, PR, Public Relations, Technology, Transparency, Trust, Uncategorized #Crowdsurfing

Parkable

March 8, 2018David Brain Leave a Comment

I’m in the parking business. The obvious extension of a career in PR really. For the last few months I have been an Advisory Board Member and investor in Parkable, which is a bit like AirBnB for parking spaces. We… Continue Reading →

Management, Marketing, Uncategorized #Parking #Parkable

Burson Cohn & Wolfe

February 28, 2018David Brain 3 Comments

Twenty years ago I was working at Burson-Marsteller London which was then a 240 person office with an in-house creative agency, a research arm and access to heavyweight brand data. It was the only agency with a properly defined practice… Continue Reading →

Advertising, Creative, Management, Marketing, PR, Public Relations, Uncategorized #PublicRelations, Burson-Marsteller, Cohn&Wolfe, PR

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About Sixty Second View

"SixtySecondView is a series of occasional one minute (well, some are a bit longer I admit) viewpoints with a communications marketing flavour." - David Brain.

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