Sir Martin Sorrell is marketing Marmite, but the type of Marmite 90% seem to hate and 10% just grudgingly respect. What everyone who has a view seems to agree, is that he has changed the industry (*). His departure has… Continue Reading
A book on technology is out of date the minute the final draft manuscript is sent to the publishers. So, we revisit Crowdsurfing, the book we co-wrote 10 years ago, with a degree of nervousness. Have our comments, analysis and predictions stood… Continue Reading
I’m in the parking business. The obvious extension of a career in PR really. For the last few months I have been an Advisory Board Member and investor in Parkable, which is a bit like AirBnB for parking spaces. We… Continue Reading
Twenty years ago I was working at Burson-Marsteller London which was then a 240 person office with an in-house creative agency, a research arm and access to heavyweight brand data. It was the only agency with a properly defined practice… Continue Reading
Since leaving Edelman, I have been very lucky to be working with an amazingly talented group at The Spinoff as an Advisory Board Member. The Spinoff was launched in 2014 and is New Zealand’s fastest growing online media brand producing… Continue Reading
Top tip #14; be the best at at least one thing. No great books on business management have been written by PR people. We are traditionally crap at it. We rise to the top or ownership of PR agencies by… Continue Reading
Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning their backs on the one thing that differentiates PR from other disciplines with whom we compete: the… Continue Reading
I have done quite a bit of judging at marketing awards throughout the region lately. Here are some of my favourite pieces of work. Not always winners, but great work and somewhere in the background, a brave client.
The good people at Singapore Airlines invited me to a 70th anniversary dinner the other night. A free meal from a brand I once worked on and still think of as one of the few Asian brand icons; who could… Continue Reading
How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common? By Bob Grove The cacophony of the last few months around political events, what caused them and how… Continue Reading