BLOG CLOSED
This blog is an ex blog. It has ceased to be. It has pretty much expired from general technical malaise (lost ftp sign-ins blah, blah, blah). Son of SixtySecondView.Com is SixtySecondView.Blog and is just gagging to be read.
The PR industry needs more not less pioneer thinking
Edelman’s first reported revenue decrease since the early Jurassic has unsurprisingly been greeted with substantial commentary, but much has been misguided, a surprising amount is self-defeating and some merely proves that schadenfreude is alive and well in the PR industry.… Continue Reading
Marketing Automation and the Agency Model
Marketing automation will have a huge impact on the agency model
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Jackie Cooper: PR Hall of Fame
My signature was barely dry on the employment contract and I had not yet even set foot in the Edelman UK business and when Richard Edelman said: “I think we need to buy that JCPR agency. Go and see them”.… Continue Reading
Singapore Airlines
Every few years Singapore Airlines puts its creative agency brief out and each time I feel a pang. Big brands you think you once did important work for are a bit like ex-girlfriends; you’ve moved on but you’re a tiny… Continue Reading
Is re-organisation the new normal in big agencies?
In the last few weeks, both Ketchum and Ogilvy have gone to considerable trouble to re-organise their businesses around new visions of what they believe the market and clients demand. They won’t be the last. But why bother, given that… Continue Reading
Why are the biggest global PR agencies stuck? Does it matter?
The recent publication of the global PR rankings from the Holmes Report confirmed last years’ trend that the big agencies have stalled and had me pondering why? Weber-Shandwick, Ketchum, Burson-Marsteller and Ogilvy are all down. Of the top eight only… Continue Reading
A New Role at Enero
I have a new role as an Independent Non-Executive Director on the Board of Enero Group. I’m very much looking forward to working with John Porter and the board and Matt and the teams in some brilliant businesses around the… Continue Reading
Sir Martin Sorrell
Sir Martin Sorrell is marketing Marmite, but the type of Marmite 90% seem to hate and 10% just grudgingly respect. What everyone who has a view seems to agree, is that he has changed the industry (*). His departure has… Continue Reading
Crowdsurfing revisited
A book on technology is out of date the minute the final draft manuscript is sent to the publishers. So, we revisit Crowdsurfing, the book we co-wrote 10 years ago, with a degree of nervousness. Have our comments, analysis and predictions stood… Continue Reading