Hugh McLeod and Jason Korman, on the amazing Threshers Promotion

Hugh McLeod and Jason Korman

There has been much talk online and in the media about the amazing 40% off promotion at Threshers. Behind the whole thing were two pioneers of conversational marketing, Hugh McLeod of Gaping Void fame and Jason Korman of the Stormhoek winery. Here’s their take on the adventure.

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David Brain

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