Sir Martin Sorrell is marketing Marmite, but the type of Marmite 90% seem to hate and 10% just grudgingly respect. What everyone who has a view seems to agree, is that he has changed the industry (*). His departure has… Continue Reading
Top tip #14; be the best at at least one thing. No great books on business management have been written by PR people. We are traditionally crap at it. We rise to the top or ownership of PR agencies by… Continue Reading
I have done quite a bit of judging at marketing awards throughout the region lately. Here are some of my favourite pieces of work. Not always winners, but great work and somewhere in the background, a brave client.
In the last month I must have looked at over 400 case studies as jury member at the Asia Pacific Effies and as PR jury chairman and integrated jury member at the Dubai Lynx. The news for the PR industry… Continue Reading
When I was a planner in an ad agency I was told my job was three things: To provide the creatives with an insight that they could build an idea on (the intellectual bit). To make sure that the view… Continue Reading
Guest post by Iain Twine, CEO of Edelman Southeast Asia and Australasia. I am an Australian male born in the 70s. A proud dad of two boys, Rupert and Harvey. And happily married to a fabulous lady called Carly. I… Continue Reading
My social feed is already jammed with pictures and links to the Cannes Lions Festival of Creativity and I am more than a little envious of those there and cursing a travel and budget schedule that keeps me away. My… Continue Reading