Guest post by Julia Wei, client director and consumer brand lead, Edelman Singapore. Watch the film series here. With Singapore’s National Day a week away, today we unveiled Words of a Generation – a series of intimate interviews featuring the personal observations… Continue Reading
Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry. The good news is that regularly in the… Continue Reading
‘Game changer’ is an overused term. But I’m going to use it anyway. Rarely do PR agencies succeed in attracting senior mainstream digital talent (outside of the US at least). Most ‘digital’ experts at PR agencies are social media professionals… Continue Reading
Two years ago we began a review of Sydney digital agencies to find a partner company. We kissed lots of frogs. But we found our Prince. And today, to flog the analogy to death, after a long courtship, it’s marriage.… Continue Reading
Next up is this fantastic campaign we did for Hilton HHonors to endorse its “Fast Ways to Free Stays” promotion. An open call was made asking people to share stories of their hard work on Sina Weibo. Through community voting, three winners were selected for an Ultimate Getaway Week — a “Fast Ways to Free Stays”-style experience — where winners enjoyed four hotel stays at different properties.
Footage from the journey was turned into a four-episode short film series, which has generated more than 1.4 million views online. Here is a summary wrap up of the trip. (Click for more). Continue Reading
Next up in my content series are these brilliant tour guide films we did for RIM.
Local celebrities from across the region rediscovered their favourite hometown hangouts through the camera lens of their Blackberries, giving viewer’s an insider’s look. (Click for more). Continue Reading
Cornelia Kunze, one of Europe’s biggest talents is joining us in the region as Vice Chairman Asia-Pacific Continue Reading
A global league table of PR agencies ranked by fee income for 2011 Continue Reading
The wall to the Park just by the Blue House in Seoul, home of the President of South Korea. It has been a bad year for trust in Korea pretty much across the board. Not as catastrophic as Japan where… Continue Reading
Tokyo, just outside the Edelman office. My colleagues Ross Rowbury and Alan Vandermolen launched the Trust Barometer findings for Japan in Tokyo today. It is difficult to know quite where to begin when discussing the Trust Barometer results for Japan this… Continue Reading