Marketing Automation and the Agency Model
Marketing automation will have a huge impact on the agency model
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Technology
Crowdsurfing revisited
A book on technology is out of date the minute the final draft manuscript is sent to the publishers. So, we revisit Crowdsurfing, the book we co-wrote 10 years ago, with a degree of nervousness. Have our comments, analysis and predictions stood… Continue Reading
PR in the Post-Truth Era
Last week I mused about how the communications industry might look if it adopted modern-day political campaign techniques. It was more in jest than in earnest, but on reflection the communications industry has some important choices to make. In 2008 Martin… Continue Reading
The EPL. At last the football begins.
It’s the eve of a new English Premier League football season so indulge me whilst I indulge myself. It’s not easy being a fan these days. It used to be so much simpler. Support your team at the ground, watch… Continue Reading
Video Influencers: Starling
Guest post by Ashutosh Munshi, Director of India Creative & Content and Mumbai Consumer & Lifestyle. Tanmay Bhat, an Indian stand-up comedian and co-founder of All India Bakchod (AIB), recently created a Snapchat story using face swap, mimicking Indian legends… Continue Reading
Trust in Asia Pacific, Middle East and Africa
There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey… Continue Reading
Go Pro and the democratisation of film making
I have been a GoPro fan for quite some time and bore my Facebook friends with my middle aged attempts at being a ‘hero’ with it. The GoPro channel of course has the real thing. Beautiful films of beautiful people… Continue Reading
Words of a Generation: India
Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a… Continue Reading
Words of a Generation: Vietnam
Guest post by Ngoc Anh Bui, managing director of AVC Edelman. Words of a Generation: Vietnam is the latest in a series of interviews that capture on film the personal observations and perspectives of people from countries across the wider region. This… Continue Reading
Words of a Generation: Malaysia
Guest post by Flavia Vaz, senior manager and consumer lead, Edelman Kuala Lumpur. Mention “Vision 2020” and many Malaysians will immediately recall the ambitious national agenda of transforming the country into a fully developed nation by the year 2020. Following… Continue Reading