Last week I spoke at the annual meeting of the Public Relations Institute of New Zealand (PRINZ) in Christchurch. I was asked to address global trends and where I felt the industry was heading. This speech (which is embedded below)… Continue Reading
PRESS RELEASE Edelman Hires Jane Fields as General Manager of the United Arab Emirates Fields Brings Over 18 Years of Corporate Communications Experience to Clients in the Middle East Edelman today announced that it has hired Jane Fields as general… Continue Reading
Edelman has been studying Trust for 13 years now globally and in the Asia Pacific region for 9 years. Trust is the foundation of corporate and brand reputation and in every culture and language there is a word or a… Continue Reading
Tony Tao and I banging on about Trust in Shanghai. And here is another of my spectacularly badly shot, out-of-focus and almost drowned-out-by-the-jackhammers videos. All very real and gritty innit.
I am conscious in writing anything about Dan Edelman that there are many people in my firm who worked more closely with him and for much longer. Being in Chicago at the moment I am very aware of that as… Continue Reading
From the brilliant Hugh MacLeod
Another video we did for RIM nicely captures the moment that many of us can relate to when we first get our hands on a new gadget. Here BlackBerry fans in Singapore unbox their BlackBerry Bold for the first time to much excitement. (Click for more). Continue Reading
BBM Heroes was a film series we did for RIM that featured brand advocates in unexpected places, including a club in Malaysia, a designer studio in Australia and a raceway in India.
In Indonesia, the “HellBobs” spoke about how BBM helps them interact with the tattoo artist community in Jakarta, demonstrating how BBM appeals to consumers of every type. (Click for more). Continue Reading
Next up in my content series are these brilliant tour guide films we did for RIM.
Local celebrities from across the region rediscovered their favourite hometown hangouts through the camera lens of their Blackberries, giving viewer’s an insider’s look. (Click for more). Continue Reading
Edelman Asia Pacific is producing huge amounts of content now for its clients. Videos, infographics, games, pictures, presentations — you name it. I plan to feature some examples here on my blog.
The first of which is this slick little film we made for RIM in India to demonstrate how people can use BBM to organise themselves into groups like this racing club in Delhi. (Click for more). Continue Reading