Edelman has been studying Trust for 13 years now globally and in the Asia Pacific region for 9 years. Trust is the foundation of corporate and brand reputation and in every culture and language there is a word or a… Continue Reading
Tony Tao and I banging on about Trust in Shanghai. And here is another of my spectacularly badly shot, out-of-focus and almost drowned-out-by-the-jackhammers videos. All very real and gritty innit.
I am conscious in writing anything about Dan Edelman that there are many people in my firm who worked more closely with him and for much longer. Being in Chicago at the moment I am very aware of that as… Continue Reading
From the brilliant Hugh MacLeod
Another video we did for RIM nicely captures the moment that many of us can relate to when we first get our hands on a new gadget. Here BlackBerry fans in Singapore unbox their BlackBerry Bold for the first time to much excitement. (Click for more). Continue Reading
BBM Heroes was a film series we did for RIM that featured brand advocates in unexpected places, including a club in Malaysia, a designer studio in Australia and a raceway in India.
In Indonesia, the “HellBobs” spoke about how BBM helps them interact with the tattoo artist community in Jakarta, demonstrating how BBM appeals to consumers of every type. (Click for more). Continue Reading
Next up in my content series are these brilliant tour guide films we did for RIM.
Local celebrities from across the region rediscovered their favourite hometown hangouts through the camera lens of their Blackberries, giving viewer’s an insider’s look. (Click for more). Continue Reading
Edelman Asia Pacific is producing huge amounts of content now for its clients. Videos, infographics, games, pictures, presentations — you name it. I plan to feature some examples here on my blog.
The first of which is this slick little film we made for RIM in India to demonstrate how people can use BBM to organise themselves into groups like this racing club in Delhi. (Click for more). Continue Reading
Why am I always surprised? Why do they do this to me time after time? Why could we, please, not just win 5-0 with a quick start in key games? Or if we are going to lose just get it over with quickly. But no, the City way is to raise our hopes into expectations (despite our best efforts to pretend we have kept a lid on it) then take us to the edge of despair and at the very last…they win. Well at least these days we seem to. Today in Fergie time which is wonderfully ironic. For those new to this exquisite form of torture here are a few more to prove this really is how ‘it feels to be City’. (Click for more). Continue Reading
We believe that companies and brands wanting to tell their stories in the new environment of multiple media channels need to embrace the concept of ‘Trans-media Storytelling’…..and the best way to do that is to use the Media Cloverleaf. That… Continue Reading