A couple weeks ago we were asked to comment on the shift in business dynamics in China and what it means for the PR industry. Here’s what we had to say.
What are the differences between doing business in Beijing and, say, Shanghai and Hong Kong for Edelman? Or for Western companies in general?
Traditionally Beijing has been the hub for influencer marketing and public affairs, while Shanghai has been the center for consumer marketing opportunities. Doing business in Beijing is often about getting things done locally within China, while in Shanghai it’s more about providing an open face to global markets and commerce. Recently our Hong Kong office’s approach and offerings have moved toward the more strategic and regional. Hong Kong remains a regional financial and corporate hub, so many of the briefs and projects we work on are for companies seeking regional strategic counsel. Increasingly though we’re seeing more companies looking to our Hong Kong office for help in the public affairs, sustainability and issues management areas. (Click for more). Continue Reading