Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational… Continue Reading
Everywhere you go in Asia Pacific you come across the huge social strains caused by the speed of economic development and change. In China, 300 million have been lifted out of poverty in a generation and many have moved from… Continue Reading
Above is the first of a series of seven videos we have made about the generation born in the 1970’s in China. They are, in effect, the generation whose work and efforts transformed China into the second largest and consistently… Continue Reading
A couple weeks ago we were asked to comment on the shift in business dynamics in China and what it means for the PR industry. Here’s what we had to say.
What are the differences between doing business in Beijing and, say, Shanghai and Hong Kong for Edelman? Or for Western companies in general?
Traditionally Beijing has been the hub for influencer marketing and public affairs, while Shanghai has been the center for consumer marketing opportunities. Doing business in Beijing is often about getting things done locally within China, while in Shanghai it’s more about providing an open face to global markets and commerce. Recently our Hong Kong office’s approach and offerings have moved toward the more strategic and regional. Hong Kong remains a regional financial and corporate hub, so many of the briefs and projects we work on are for companies seeking regional strategic counsel. Increasingly though we’re seeing more companies looking to our Hong Kong office for help in the public affairs, sustainability and issues management areas. (Click for more). Continue Reading