PR’s time to lead

Harris Diamond, CEO McCann-Erickson

Richard Edelman will make a speech in Melbourne next week at the World PR Forum in which he will say it is PR’s time to lead and he will support this with his usual eclectic analysis of global cultural, political and media events and some examples of where PR thinking has changed the direction and strategy of some big firms. We need to move our clients and employers from ‘perception management’ to real action addressing real issues he will say. It’s a cracker so look out for it. Continue Reading